Street Advertising Screens

Street advertising screens are an important and effective marketing tool in Saudi Arabia, where they are widely present in vital and commercial areas. These screens are used to display various and periodically updated advertisements. Street advertising screens are an effective means of communicating with the public and attracting their attention. Through continuous technological development, advertising screens in Saudi Arabia are characterized by high quality and advanced features that help deliver the message effectively and attractively. Currently, street advertising screens form an essential part of daily life in Saudi Arabia and are an effective and important means for companies and institutions to market and advertise.

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    What are smart street advertising screens and how do they work? .

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    Street Advertising Screens

    There are many types of screens used to display advertisements, whether indoor advertising screens or street advertising screens, also known as outdoor screens. These screens display advertisements for products and services offered by companies and are distributed on roads, squares, and markets to ensure that advertisements reach the largest segment of passersby. Advertisements are displayed in the form of videos, images, or text writings. Many major companies resort to displaying their advertisements through street advertising screens to attract the attention of passersby and ensure their interaction with the advertising messages being launched. You can learn more about the specifications of outdoor display screens.

    Street advertising screens attract viewers’ attention by displaying more lively advertisements that compel viewers to interact with them through high quality and ideal brightness. The brightness of the screens automatically adjusts between day and night to match the surrounding lighting, which happens in smart street advertising screens.

    How are street advertising screens used in Saudi Arabia to improve user experience and market products? .

    Street advertising screens have been used for a long time in all countries, especially in Saudi Arabia, as they are one of the most powerful and influential advertising means.

    Since when have advertising screens been used? The first display screen was used in 1889 at an exhibition in Paris, France. Since then, they have spread as a new advertising medium, especially in tourism exhibitions, theaters, and circuses.

    If you wonder how advertising screens affect user experience and product marketing, you must have known the definitive answer, which lies in the duration since advertising display screens began to be used as a promotional and advertising medium for more than 133 years. This is due to their efficiency in achieving their goal by improving user experience and creating a great demand for the products and services being advertised through the screens. Some of the most important benefits of street advertising screens are as follows:

    High viewership:

    Major cities witness daily increases in traffic congestion, meaning millions spend several hours daily in queues of cars waiting on the street and through traffic signals. This contributes to increasing the area where people see street advertisements. For example, if the average number of passersby in a place, such as a square or a major intersection, is half a million people daily, displaying billboards or advertising screens in this intersection or square to display an advertisement is expected to be seen by half a million viewers daily, helping in the spread and popularity of products.

    Clear message:

    Street advertisements are characterized by their very clear and focused message. Street billboards do not include many details that need to be read. When designing advertisements, it is always taken into account that they are attractive and concise. To achieve this, the text should be short, the message specific and directed, and the advertising text should not exceed thirty percent of the advertising space, with the rest of the space used for attractive, eye-catching images.

    Brand reinforcement:

    This type of advertising is used by large and global companies to reinforce their presence. The advertisement may not carry any details other than the company’s logo, with the purpose of keeping the brand present in mind even without launching new products or services. This type of advertising is called Branding, which means reinforcing the brand to embed it in the viewer’s mind.

    Promotion

    When launching advertising campaigns to promote products or services, billboards are used within the campaign due to their significant, real, and effective impact on the success of advertising campaigns.

    One of the most famous and successful advertising campaigns in history, used by major companies worldwide (Apple Inc.), promoted its products under the slogan “Think Different.” Street advertisements were used in this campaign, achieving unprecedented success in promoting Apple products and enhancing its identity.

    Here we come to answer the question about the ability of street advertisements to promote products; indeed, the impact of street advertisements is significant when launching an advertising campaign to promote a product or service. This campaign is considered one of the most successful advertising campaigns in history.

    Benefits of Smart Street Advertising Screens for Companies .

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    Street Advertising Screens

    Advertisements are installed on large billboards or advertising screens on highways and main squares at a suitable height to be prominent and clear to car and bus riders. The visibility is clear and attractive to grab attention, as various business owners desire to exploit busy roads and streets to display their advertisements on billboards and moving, illuminated street advertising screens due to their benefits.

    The benefits and advantages that street advertising screens offer to companies are numerous, and some have been previously mentioned. In addition to the above, they have many benefits such as:

    • Ease of delivering advertising messages through them
    • Ability to attract attention, which is the goal of all forms of advertising
    • Displaying simple and direct messages that are easy to understand
    • Reaching a large and diverse audience
    • Increasing audience awareness of the brand
    • Meeting consumers’ needs and converting them from a target audience to an actual audience using the company’s products
    • Immediate increase in sales
    • Reduced cost with each appearance
    • Digital billboards offer many other advantages
    • Moving feature where they can display advertising videos
    • Displaying different messages at different times of the day
    • You can broadcast content from the business’s website or social networking system in real-time, bringing an attractive symmetry to a marketing campaign

    How Can Companies Customize Their Advertisements on Smart Street Screens in Saudi Arabia? .

    All companies in Saudi Arabia can customize their advertisements on smart street screens by renting billboards specifically designed for the campaign’s goal or implementing their own street advertising screen project to ensure their advertisements reach a large segment of customers at various levels.

    Challenges of Using Smart Street Advertising Screens in Saudi Arabia .

    There are some challenges faced by users of street advertising screens, such as:

    • Availability of many types, both local and imported
    • Price variations
    • Differences in screen resolution
    • Availability of many sizes

    All of the above constitutes a type of challenge faced by users, but don’t worry, all challenges can be addressed and appropriate solutions found by making a phone call with us. Our specialized team will answer all your inquiries and assist you in choosing the best quality suitable for the proposed budgets, ensuring the best performance to achieve the desired advertising goal.

    Case Study: How a Local Company Successfully Used Smart Street Screens to Increase Brand Awareness .

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    Street Advertising Screens

    There are many inspiring and impactful real-life stories from our previous clients that you can explore by visiting our website and viewing our projects. Despite the different stories and challenges each client faced in their field, one case stands out, motivating us to continue providing the best to help our clients achieve their marketing and profitability goals. To maintain client confidentiality, I will refer to the client as “a Saudi company.”

    A Saudi company, a startup in the trade sector, faced fierce competition in the same field and struggled to gain market share. This was extremely challenging as it was a startup with a limited number of employees, especially in the marketing department, which had only two employees, in addition to the intense market competition.

    Under these circumstances, the marketing team turned to various advertising methods, but they did not achieve the desired goal. Moreover, marketing costs increased, which were not justified as the return from the ads did not cover the expenses, and the situation went from bad to worse. The company was on the verge of exiting the market entirely.

    One day, after the company’s official working hours and as the employees were leaving, a marketing department employee noticed advertising boards and street screens displaying a product from a company he had never heard of. Many ideas came to his mind about how to use street advertising screens to enhance brand growth.

    What caught his attention the most about these screens was the brightness, contrast, and image quality. He began searching for the company that executed this excellent work, which turned out to be IDEAL SOLUTION. The next day, the marketing department contacted us to help them raise awareness of their brand.

    The specialized IDEAL SOLUTION team studied the company, its size, the challenges it faced, and its goals. The company needed an effective way to promote its brand and attract potential customers. One of the challenges was reaching the target customers effectively. Advertising campaigns targeting a specific audience were planned. Thanks to IDEAL SOLUTION and the use of advertising display screens, the company overcame these difficulties. They integrated attractive advertising content on display screens in crowded areas (the target audience) where they could be easily noticed. After installing the screens in various locations, the company began marketing campaigns using the advertising display screens. The success was remarkable! They effectively reached the target customers and captured their attention. The advertising display screens helped promote their brand and made it stand out better in the market. The company succeeded in enhancing its brand and gaining new market share.

    The New Use of Smart Street Advertising Screens in Saudi Arabia .

    Everyone is looking for ways to invest their money to achieve additional profits. Recently, many have turned to contracting with advertising solution companies to rent or buy advertising display screens in prime locations and then offer them for rent. Companies use smart advertising screens to display their products and services and are willing to pay significant amounts for a prime location and high-quality screen.

    You too can profit by investing in smart street advertising screens. Contact IDEAL SOLUTION, the leading company in smart solutions, your best choice.

    FAQs .

    The difference between LED advertising screens and LCD advertising screens is evident in several key points:

    • Contrast difference
    • Power consumption
    • Color accuracy
    • Viewing angle
    • Use of mercury
    • Size and weight
    • Price
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