What are Outdoor Display Screens? .
These are large screens that bring streets and squares to life by displaying images and videos on large outdoor display screens. They are viewed by passersby and are used in presentations, commercial advertisements, and various other events and activities.
Advantages of Outdoor Display Screens .
Since the display screen relies on technology that does not consume electricity at high rates, it saves electricity, distinguishing it from other screens.
It also has high resolution, allowing electronic outdoor advertisements to help customers see your products from a long distance with a high degree of clarity.
One of the most important features of the advertising screen is that it is made of the finest types of aluminum to prevent rust, and the quality of its components can withstand a variety of weather conditions, unlike screens with plastic or wooden frames.
Using LED technology makes the screen thinner and lighter, increasing its ease of carrying and installation.
Due to the high clarity of the advertising screen, it is easy to use outdoor display screens to show or broadcast live shows.
The content of outdoor and indoor display screens can be easily controlled. During installation, the specialist engineer installs a control program on the phone or laptop, allowing all displays to be changed, as well as controlling the shape, duration, and operation of the display.
Outdoor advertising targets the audience efficiently from a long distance. It also has a clear and wide viewing angle.
Outdoor display screens are environmentally friendly and significantly save electricity.
Outdoor display screens can also attract significant investor interest, providing many video and image display services in this field, and ensuring high financial benefits by renting screens to companies and institutions due to the high viewership rate. This is one of the advertising methods and one of the best ways to achieve a strong impact from displaying advertising content.
Automatic brightness control is possible because daytime and nighttime brightness levels differ. However, outdoor display screens can automatically adjust the brightness level with changes in the surrounding lighting environment.
Types of Outdoor Display Screens .
The types of outdoor display screens can be divided into several types according to the technology used, the type of screen, and finally in terms of size.
The Importance of Outdoor Display Screens .
The importance of outdoor display screens in Saudi Arabia is increasing day by day, attracting significant attention from traders, industrialists, and service providers due to the benefits and profits that outdoor display screens bring to their companies.
- Display screens help in spreading your brand.
- They are among the most important and best marketing tools, both old and new.
- They enhance products in the minds of customers and create a constant feeling of your company’s presence with them anywhere.
- They are suitable for the stages of the marketing funnel for products and customers, allowing the delivery of marketing messages with different objectives to support products.
- They make it easy to display advertisements.
- They maintain brand fame.
- When launching a new product and promoting it through outdoor display screens, it supports its spread and introduces it to the public.
Types of Outdoor Display Screens by Technology Used
Based on the type of technology used, outdoor display screens can be classified into several types as follows:
LED Screens These screens rely on diode technology and consist of small LED lights that work together to form the image displayed on the screen.
LCD Screens These screens use liquid crystal technology, and the image is displayed through the arrangement of liquid crystal pixels.
Projector Screens These screens rely on projector technology in a specific location where the image is directed towards the screen. They are flexible screens suitable for large areas and wide spaces.
Types of Outdoor Display Screens by Screen Type
Fixed Screens These are screens that are permanently and continuously fixed in a specific location and cannot be easily moved from one place to another.
Portable Screens These are screens that are easy to move because they are portable and can be installed anywhere. These screens are widely used for broadcasting events and live shows as they can be easily dismantled, installed, and transported.
Types of Outdoor Display Screens by Size
Screens can be divided by size into three types: large, medium, and small display screens.
Large Display Screens
Large format displays are among the largest types of outdoor display screens, including:
- Large street advertisement screens
- Huge outdoor screens
- Transparent display screens
Medium Display Screens These are medium-sized screens smaller than the large screens mentioned above, usually less than 40 inches, and are used in restaurants and meeting rooms.
Small Display Screens These are small-sized screens, usually less than 32 inches, and are typically used in narrow spaces such as offices.
Uses of Outdoor Display Screens .
- The size of the advertising screen can be controlled, and the appropriate size can be chosen for all purposes.
- You can adjust the content of any advertising screen and choose the desired color according to your preferences.
- LED advertising screens are suitable for displaying distinctive advertising messages for all advertising products and various goods.
- The display screen is one of the most important means of marketing and advertising for all products on street signs.
- Using outdoor display screens helps achieve marketing goals for factories, companies, and advertising.
- Customers gain more information about the displayed products.
- This movement in the display becomes a source of attraction and draws the eyes of the large passing audience nearby.
- By using a large display screen, which is characterized by its large size, it becomes suitable for displaying a large number of different distances away.
Importance of Outdoor Display Screens in Marketing .
Outdoor display screens play a crucial role in marketing and advertising because they are the vibrant tool for the company’s messages and the communication language between the company and its audience by displaying marketing messages on them. Here are some of the main roles that outdoor display screens play in marketing:
Increasing Awareness Generally, the location of outdoor screens is chosen in crowded squares that witness many passersby, such as main streets and public transport stations, where they can attract the attention of passersby by displaying attractive content aimed at increasing public awareness of the brand.
Enhancing Product Importance Display By displaying high-quality videos or attractive high-quality images, the advantages of the product are better highlighted, or how to use the product is shown, creating a competitive advantage for the product and increasing the audience’s connection with the company and its products.
Targeting a Wide Audience If the screen is placed in a wide square or a large street, and let’s assume this street has a school or university, then this street or square is a strategic place to place the screen. This place witnesses a large number of passersby of different ages, and thus advertisements can be changed to suit the appropriate audience. At three o’clock in the afternoon, marketing messages can be broadcast to the student category, which is the time they leave schools, and at five o’clock in the evening, the message can be changed to a larger category, which is the employees. Thus, outdoor screens can be used to direct marketing messages to different age groups, and this has become easily possible by controlling the displayed content remotely.
Analyzing and Measuring Performance Advertising campaigns can be tracked and their performance measured to assess the effectiveness of advertisements by measuring the number of times the advertisement is displayed and the response rate to it to improve future marketing strategies.
Ideal Solution Company for Outdoor Display Screens .
Ideal Solution Company offers a variety of outdoor display screens of all different types in terms of size, technology used, and the type of screen itself, suitable for the nature of commercial and service businesses according to the proposed budgets. You can get an ideal screen for a reasonable budget or according to financial capabilities, with the best means and methods of support provided.
Factors to Consider When Choosing Outdoor Display Screens .
When selecting outdoor display screens, several factors should be considered, both related to the screen itself and the company from which you purchase the screen.
Screen-Related Factors
- Ensure you choose the appropriate screen, whether local or imported.
- Verify the screen’s resolution, brightness, and contrast.
- Select the appropriate size.
- Choose the right type.
- Ensure the screen comes with a warranty.
- Confirm the ability to manage the screens remotely.
Company-Related Factors
- The company should be credible.
- The company should have a track record of significant projects.
- Provide necessary technical support and training for customers.
- Offer warranties on products and services provided to customers.
Methods of Displaying Content on Outdoor Screens .
There are several ways to display content on outdoor screens. Here are the most important ones:
Animated Videos
Companies often use this type of content due to its effectiveness in capturing the audience’s attention, leading to quicker decision-making.
Static Visual Images
Visual content like images is a good type of content that helps spread marketing messages. It is widely used by companies and marketing teams. Attractive images with vibrant colors can be used, with or without captions. Ensure to include branding elements such as product barcodes or website links.
Written Texts
Texts and messages can be used to convey important information and promotional messages on outdoor screens. Consider factors such as clarity and readability of the text.
Interactive Displays
Interactive displays can be used to enhance audience engagement. Features like touch screens can be added to allow viewers to interact directly with the content, such as browsing products or engaging with interactive content.
Factors for Choosing Outdoor Display Screen Companies .
When selecting companies for outdoor display screens, several factors should be considered. Here are some of them:
- Ensure the quality of the screens provided by the company and whether they use the latest technology. The screens should be of high quality, with excellent resolution and brightness.
- Ensure the company has a strong presence and a robust strategy for selecting screen locations. They should have a wide network of screens distributed in key and crowded areas to ensure the content reaches a large audience.
- Maintenance and warranty: Ensure the company provides good after-sales service, including installation, setup, and maintenance in case of malfunctions.
- Compare different companies to make the best choice.
Customizing Outdoor Display Screens by Ideal Solution Company .
Ideal Solution Company can customize outdoor display screens to meet the needs and budgets of customers. When customizing display screens, Ideal Solution Company considers many elements and technical specifications that affect the screen’s performance, image quality, and other technical details such as:
Technology: Display screens are available with different technologies, including Liquid Crystal Display (LCD), Light Emitting Diode (LED), and Organic Light Emitting Diode (OLED) screens. Each technology has its advantages and different uses.
Resolution: Resolution refers to the number of pixels on the screen and affects image clarity. Resolution is defined by horizontal and vertical dimensions, such as 1920×1080 (Full HD) or 3840×2160 (4K Ultra HD). The appropriate resolution should be chosen based on the screen size and displayed content.
Brightness and Contrast: Brightness refers to the amount of light the screen produces, and contrast indicates the differences in brightness between dark and light parts of the image. Typical brightness values range from 300 to 700 nits, and high contrast enhances image clarity and color depth.
Response Time: Response time refers to the time it takes for a pixel to transition from one state to another. Low response time reduces blurring and tearing in moving images.
Viewing Angle: The viewing angle determines the range of angles from which viewers can see the screen clearly. It is preferable to choose a screen that provides a wide viewing angle so that viewers can see the content clearly from different angles.
Size and Shape: Display screens are available in a variety of sizes and shapes, from small screens used in digital signage systems to large screens used in outdoor advertising. Flexible designs are also available, allowing screens to be installed in unconventional locations.
Durability and Resistance: Outdoor display screens should be resistant to weather conditions and external environmental effects. It is preferable to choose screens that are water, dust, and shock-resistant to ensure long life and sustainable performance.
Connectivity: Check the available connectivity options on the screen, such as HDMI, USB, Ethernet, etc. The screen should be compatible with different display devices and easy to use.
Prices of Outdoor Display Screens .
The prices of outdoor display screens vary based on several factors, including:
- Screen manufacturing
- Type of screen and technology used
- Screen size
- Resolution and brightness
- Screen warranty
- Additional services accompanying the sale process
Installing Outdoor Display Screens .
Installing outdoor display screens requires several steps and attention to the following details:
Choosing the Right Location: Before installation, the appropriate location for the screen must be chosen. The location should be visible and easily accessible to the target audience. There should also be enough space to install the screen and ensure its stability.
Preparation and Planning: Necessary preparations should be made before installation, such as measuring the location and reviewing the structural foundations to ensure the strength and stability of the structure. There may be a need to provide a nearby power supply and connection lines for the screen.
Installing the Structure: The supporting structure for the outdoor screen is installed, including a strong metal frame fixed to walls, columns, or other structures. The stability and strength of the structure must be ensured to withstand the screen and weather conditions.
Connecting Wires and Cables: The necessary wires and cables for operating the screen must be connected. This includes connecting electrical cables and data cables such as HDMI or Ethernet. Care should be taken to route the cables carefully to avoid tangling and damage.
Connecting and Testing the Screen: After connecting the wires, the outdoor screen should be connected to the appropriate signal source, whether a computer, controller, or media server. Then, a test should be conducted to ensure the screen works correctly and displays the image clearly.
Adjusting Settings: After installing the screen, the image, sound, and lighting settings should be adjusted according to the specific project needs. The screen’s user manual can be consulted to learn how to adjust these settings correctly.
Maintenance and Care: Regular maintenance of the outdoor screen is necessary, such as cleaning it from dust and dirt and periodically checking the condition of cables and connections. Appropriate protection should also be provided for the screen from harsh weather conditions such as rain and strong winds.
FAQs .
- Screen size
- Image quality
- Technology used
- Screen brightness
- Screen protection level
- Brand and reputation
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