Why do the prices of street advertising screens vary? Although this question seems simple, the answer is long and requires mentioning many details. In this article, we will address the answer to this question by focusing on the factors that determine the prices of street advertising screens.
What are Street Advertising Screens? .
Street advertising screens are advertising screens installed in streets and public places, whether these public places are indoors or outdoors. These screens display moving videos of products, goods, services, and other events like concerts and fashion shows.
Importance of Street Advertising Screens .
In fact, street advertising screens are of great importance due to the benefits they bring to the company and business activity. Here are some of them:
- Increasing company profits as a result of increased sales after displaying advertisements on the screens.
- Raising public awareness of the brand and achieving wide fame.
- A powerful marketing tool with low cost over time.
- The screens are considered an asset owned by the company.
Features of Street Advertising Screens .
Street advertising screens have many features, including:
- Attracting attention: The screens display attractive and colorful images and videos that catch the attention of passersby and drivers.
- Interactive capabilities: The screens can be used to advertise local products and services, and advertising campaigns can be supported using QR codes for customers to interact with the ads using their smartphones.
- Ease of use: Advertising screens are easy to use, and content can be controlled, scheduled, and changed remotely.
- Updatability: Screen owners can easily and quickly update the content without the need to change printed signs.
- Providing advertising space: Advertising screens offer more space to display a lot of information effectively, especially when showcasing new products or discounts and offers.
How to Profit from Street Advertising Screens .
Before starting a project, business owners conduct a feasibility study to determine whether the project is worthwhile. If the investment is good and profitable, they proceed with it; otherwise, they do not invest in it.
This is also the case with the street advertising screens project. To understand how to profit from street advertising screens, you need to understand how the project works. Businessmen look for suitable means to display their product advertisements to achieve the best sales. Advertising screens are indispensable for marketing products, whether goods or services, due to their advantages over other marketing and advertising tools.
Therefore, the demand for advertising screens from business owners (companies, factories, and brands), advertisers, and marketers is increasing. With this increased demand, the screen market has grown, and investment in it has expanded in Saudi Arabia. Despite the high cost of screens, their return on the company is significant and equivalent to dozens of screens.
After this expansion, it has become possible to profit in several ways:
- Renting Advertising Spaces: Renting advertising spaces from large companies with annual contracts and then subletting these spaces at a higher price to benefit from the price difference.
- Buying Advertising Screens: Purchasing advertising screens and placing them in public places such as squares after completing the legal procedures, then renting or selling them.
- Direct Investment: The core of advertising screens is that they are an investment for companies, factories, and brands. When they display their product or service advertisements, public awareness of the brand increases, and sales percentages rise. Thus, profit is achieved twice: directly from increased sales and indirectly from increased brand awareness, which enhances the company’s reputation and financial position.
Prices of Street Advertising Screens .
Why do the prices of street advertising screens vary? Although this question seems simple, the answer requires mentioning some details, which we will discuss below.
Factors Determining the Prices of Street Advertising Screens .
The prices of screens vary significantly due to several reasons, including:
- Local vs. Imported Screens: Imported screens are more expensive than local ones, not necessarily due to higher quality but because they incur additional costs such as shipping and customs fees.
- Quality of Materials: The higher the quality of the materials used, the higher the price. For example, screens that are resistant to external weather conditions like rain and high temperatures are more expensive.
- Warranty Period: Longer warranty periods increase the prices of street advertising screens because the company guarantees the product’s quality for a longer period, ensuring no malfunctions during this time.
- Image Clarity: Higher image clarity enhances the quality of the displayed content, making it more attractive to the public, thus increasing the screen’s price.
- Screen Size: One of the most important factors affecting the prices of street advertising screens is their size. Larger screens are more expensive.
Calculating Prices Based on Screen Size
As mentioned, the prices of street advertising screens vary based on several factors, including screen size. Due to the importance of this element, it deserves special attention.
Typically, screen size significantly affects its price. The larger the screen, the higher the manufacturing and operational costs, thus increasing the price. The size of street advertising screens is determined by the formula: screen size = length * width.
Moreover, larger screens are more attractive to viewers, providing more space to display advertising content and enhancing the visibility and clarity of the advertisement. Consequently, advertisers can achieve a higher response rate from the audience and increase the chances of engagement with the advertisements.
From this perspective, large advertising screens are more expensive to purchase and operate compared to smaller screens. Ultimately, screen size can be considered a major factor in determining the price of the screen, and this applies to various types of screens, including display screens and advertising screens.
Customizing Street Advertising Screens According to Needs and Budget .
Is a large screen the best for displaying ads, or is a small advertising screen better?
Is a screen that displays written text better, or is a screen that displays visual content like images and videos better?
Is very high resolution the best and most optimal?
Do multiple technologies in screens make a screen ideal?
Have these questions ever crossed your mind?
To answer all these questions, it is important to clarify some key points: there is no definitive answer that the best screen is large or small, text-based or visual content-based. There is no definitive response.
However, there is an ideal screen for your business needs. Your business might require a small screen to display directions within the company, so you won’t need a very large screen; a somewhat small screen will suffice. Therefore, the best screen here is not the large one. The ideal screen is the one that allows you to maximize benefits by focusing on specific features that serve your business, such as determining the optimal size, technology, and resolution. This way, you won’t have to pay extra for features that won’t benefit you or forgo real benefits that serve your business.
Hence, the idea of customizing street advertising screens according to needs and budget emerged.
This allows you to acquire a screen with specifications that truly serve your business, tailored according to the business’s needs based on several factors that should be determined in advance, including:
- Purpose of use
- Screen size
- Display technology resolution
- Screen brightness
- Warranty
Street Advertising Screen Project Plan .
To succeed in any project, a plan must be made and followed step by step to evaluate it later. To create a street advertising screen, a plan must be made through three main stages:
Planning Stage
In this stage, the location where the screen will be installed is determined, considering the distance between the screen and the viewer, the field of view, wind resistance, and the type of soil and ground.
Determine the screen dimensions, considering the ratios 3:4, 6:9, and 9:16, technical specifications, and installation method.
Site inspection by the engineering office to determine the technical specifications of the screen’s supporting chassis according to its weight and wind resistance, then create and approve the drawing.
Obtain the necessary licenses from official authorities to start work.
Contracting and Execution Stage
Contract for the screen with a down payment of the contract value.
Prepare and hand over the site to the company, ensuring it is free of any obstacles.
Then, prepare a power source with the ability to switch on and off near the screen location after calculating the loads.
Installation and Operation Stage
Dig and pour the concrete base, install the base with flashes and quality.
Then install the main pipe and the upper chassis according to the engineering drawing.
After that, supply and install the screens with internal connections.
Then prepare the advertising content and conduct a final test of the connections.
Then clad the chassis with cladding.
Then start training three individuals to handle the screen later without needing the company.
Finally, contract for monthly maintenance to ensure the screen continues to perform optimally.
Best Prices for Street Advertising Screens from Ideal Solution Company .
To get the best prices for street advertising screens, all you need to do is contact the best display screen companies in Saudi Arabia, which is Ideal Solution Company, your ideal choice for obtaining a perfect street advertising screen that suits your business needs and activities. This requires asking some questions, and based on your answers, the company’s specialized engineering team will determine the ideal specifications for your screen that serve your business with full efficiency and also fit your budget.
Thus, you won’t have to pay exorbitant amounts for multiple technologies that won’t benefit your business but will remain a burden on you.
At Ideal Solution Company, we not only provide you with the best prices for street advertising screens but also all advertising screens, offering the highest quality products with a full warranty on our products and services.
Vertical Advertising Display Screens
Custom Display Screens with the Latest Technologies
Outdoor Display Screens
Price of Electronic Advertising Screens
Equipping meeting rooms in Saudi Arabia
Wall Display Screens
The Bright Future: LED Display Technology for Advertising
Improving the meeting experience: How can meeting rooms be more effective?
Principles of Meeting Room Design
LED Advertising Screens
Stadium Advertising Screens
Transforming Meeting Rooms into Interactive Spaces with Advertising Display Screens
Street Advertising Screens
Interactive Display Screens
Indoor Advertising Display
Prices of external display screens in Saudi Arabia
Small Advertising Display Screen
Exhibition Screens
Prices of Large Display Screens
Advertising Display Screens
Transparent LED screens
Street advertising screens
Outdoor Display Screens
“Strategic Partnership”: The Saudi Ministry of Environment contracts with ‘Ideal Solution’ for water management development
Wall Display Screens
Video conferencing
Exhibition Screens
