The use of an outdoor advertising display screen represents a revolutionary shift in the field of advertising and marketing. It allows companies and advertisers to target a wide and diverse audience thanks to its ability to display advertisements with high accuracy and strong interactive experience. It also makes it easy for advertisers to manage and update advertisements quickly and easily, enhancing their ability to deliver their message effectively and timely.
Outdoor advertising display screens are considered one of the latest advertising methods currently in use. These screens are among the most effective and attractive tools for capturing the attention of passersby, providing an interactive and innovative platform for displaying commercial advertisements and important information to the public. So, what is the role of advertising in the success of institutions and companies? In this article, we will discuss some important topics related to outdoor advertising display screens.
The Role of Advertising in the Success of Institutions and Companies .
The need for advertising is inherent in all stages of establishing a brand or company, passing through the marketing funnel for products or the company. These stages start from the brand being just an idea created and unknown to the public, known as the awareness stage. The role of advertising at this stage is to introduce and increase public awareness of the brand. Advertising helps in this stage through intensive use of social media and outdoor display screens.
After the public becomes aware of the brand, new advertising campaigns are launched to create interest among customers, transforming them from merely being aware of the brand to being interested in it. This stage is called the interest stage, and advertising helps in this stage through the use of outdoor display screens and social media.
The marketing team then moves to the next stage, where the audience has the desire to purchase the product or service but has not yet made the decision. This stage is called the desire stage, and it involves intensifying advertisements that highlight the advantages of the product or service and how the quality of life will improve upon purchasing it.
Finally, we move to the last stage, which is the decision-making and actual execution stage, known as the action stage. Advertising supports this stage by broadcasting advertisements with discounts on the product or service, pushing the audience who had the desire to purchase in the previous stage to become actual buyers.
From the above, we see that advertising plays an important role in companies and institutions and cannot be dispensed with. There are many and varied advertising methods, and the marketing team works on choosing what is appropriate for the audience.
Advantages of Outdoor Advertising Display Screens .
Some of the advantages provided by outdoor advertising display screens are:
- Availability of Wide Space: Outdoor screens offer a large space for displaying advertisements, allowing for more information, images, and graphics to be presented attractively.
- Attention-Grabbing: Due to their large size and clear display, outdoor screens attract the attention of many passersby and draw more attention than traditional banners.
- Update Capability: The content displayed on outdoor screens can be updated easily and instantly, allowing for changes in advertisements based on current needs or special events.
- Targeting Ability: Advertisements on outdoor screens can be directed to a specific audience or demographic, increasing the effectiveness of the advertisement and helping achieve the highest return on investment.
- Interactivity: Some outdoor screens come with interactive technologies such as touch, allowing the audience to interact with the advertisements directly.
Types of Outdoor Advertising Display Screens .

There are several types of outdoor advertising display screens, including:
LED Screens: LED screens are among the most common types of screens used for outdoor advertising. They consist of rows of light-emitting diodes (LEDs) that produce clear and colorful images. These screens are known for their ability to display content clearly in any outdoor lighting conditions.
LCD Screens: Liquid Crystal Display (LCD) screens use a layer of liquid crystals to generate images. These screens are thin, lightweight, and provide high-quality images.
Projector Screens: Projector screens are widely used for outdoor advertising, where a projector is used to display the image on the screen. These screens are known for their large size and ability to display images clearly in public spaces.
Interactive Smart Screens: These are touch-enabled interactive screens that provide diverse and interactive content for passersby. They can be used for outdoor advertising and to provide useful and entertaining information to the public.
3D Screens: 3D screens display advertisements using three-dimensional technology, allowing viewers to experience the advertisement content in a realistic and exciting way.
The Role of Outdoor Advertising Display Screens in Achieving Marketing Goals .
Outdoor advertising display screens play an important role in achieving marketing goals. Here are some marketing objectives they help achieve:
Increasing Awareness:
Outdoor display screens attract people’s attention and enhance awareness of the brand, product, or service being advertised. Attractive and colorful visual displays and moving content can be used to reach a wider audience and increase brand recognition.
Boosting Sales:
Outdoor display screens can positively influence the purchase decisions of potential customers. Advertisements are displayed in busy public places such as streets, parking lots, gas stations, or large retail stores, allowing the brand to reach a wide audience and increase sales opportunities.
Building Trust and Credibility:
Outdoor display screens can enhance the brand’s reputation and build customer trust. When an advertising campaign has a prominent place in the community and provides valuable information or entertainment to the public, it contributes to enhancing the brand’s credibility and customer empathy.
Guiding Potential Customers:
Outdoor display screens can be used to direct potential customers to the brand’s locations or points of sale. Information about the nearest branch of the brand or directing customers to the website to learn about products or special offers can be displayed.
Building Public Relations:
Outdoor display screens can be used to promote events, marketing campaigns, or community service initiatives. This allows the brand to display offers or advertisements that support social or charitable causes, thereby enhancing its image and building favorable public relations.
How to Choose the Best Outdoor Advertising Display Screen .
To choose the best outdoor advertising display screen, some criteria should be considered:
Screen Size:
The screen size should be appropriate for the number of viewers. If an outdoor advertising display screen is placed in a large square with many passersby, the screen should be large.
Distance:
The distance between the screen and the viewers should be considered to ensure clear visibility. It should not be too far away, making it difficult to see the displayed content.
Screen Type and Quality:
A good quality screen that can withstand different weather conditions such as high temperatures, wind, and rain should be chosen.
Content of Advertising Display Screens .

Advertising display screens are interactive displays shown on large screens in public places such as airports, shopping malls, hotels, and more. The aim of advertising display screens is to attract the audience’s attention and effectively convey an advertising message. The content of advertising display screens includes:
- Images and Videos: Images and videos are used to showcase the advertised products or services. Attractive and effective content is created to target potential viewers.
- Texts: Texts are used to provide additional information about the advertised products or services. The texts should be clear and easy for the audience to read.
- Creative Designs: Creative designs are used to attract passersby and increase understanding of the advertised message. Bright colors and attractive graphics are used to create a visually appealing effect.
- Music and Sound: Music and sound are used to add a social element to the advertisement display. Entertaining sounds can be used to evoke feelings of joy and happiness, or calm and purposeful sounds.
Factors Determining the Price of Outdoor Advertising Display Screens in Saudi Arabia .
Several factors determine the price of the screen, including:
- Screen Size: The price of the screen increases with its size, as the cost rises with the increase in screen size.
- Display Technology: There are several display technologies for screens such as LCD, LED, and OLED, and the costs of these technologies vary, thus affecting their prices.
- Screen Resolution: Determines the quality of the image displayed on the screen. The higher the resolution, the higher the price.
- Refresh Rate: Indicates the number of times the screen is refreshed per second. The higher the refresh rate, the higher the price of the screen.
- Additional Features: Some screens come with additional features such as touch screens or 3D display capability, which may affect the screen’s price.
- Brand: Some well-known and trusted companies in the field of screens may be more expensive than others with the same specifications.
- Market Supply and Demand: Screen prices are also affected by company competition and product availability in the market.
These are some factors that determine the price of the screen, and the actual price may be influenced by additional factors that may vary from case to case.
What Ideal Solution Company Offers in Outdoor Advertising Display Screens .
Ideal Solution is a leading company in the field of smart solutions, offering distinguished services to its clients in both indoor and outdoor display screens across all categories. They also equip smart meeting rooms with the latest audiovisual means and meeting room booking systems. All this is provided with high quality aimed at maintaining the interests of their clients to achieve the highest levels of satisfaction.
Outdoor Advertising Display Screens from Ideal Solution:

- Large outdoor screens
- Street advertising screens
- Transparent display screens
Through Ideal Solution, you can customize display screens with the latest technologies after studying your needs and specified budget to provide the best solutions without bearing any unnecessary burdens or costs, offering the best specifications for outdoor display screens at the lowest cost.
Places to Install Outdoor Display Screens in Saudi Arabia .
Outdoor display screens in Saudi Arabia are installed in many open places, including:
- On top of buildings
- On bridges
- In tunnels
- On overpasses
- In squares
- On highways
- On building walls
- Outside malls
- On the exterior facades of commercial activities
- In entertainment clubs
Prices of Outdoor Display Screens in Saudi Arabia .
There is a wide range of prices for outdoor display screens in Saudi Arabia. This diversity is due to several factors, including:
- Quality of the display screen
- Size of the display screen
- Other factors also play a role in determining the prices of outdoor display screens in Saudi Arabia.
Summary .
Outdoor display screens are a key element in achieving visual communication and strong advertising impact. They can use moving images, videos, and sound to attract the attention of passersby, thereby enhancing the effectiveness of the advertisement and its message. These screens also create interaction between the audience and the advertisement, allowing individuals to participate in surveys or interact with advertising applications.
Outdoor advertising screens play a central role in achieving marketing goals by increasing brand awareness, boosting sales, building trust and credibility, guiding potential customers, and building public relations. The goal of the advertising display screen is to attract the attention of passersby and shoppers and motivate them to interact with the advertised brand.
Do not hesitate to acquire an outdoor display screen from IDEAL SOLUTION and enjoy great marketing results and increased sales.
FAQs .
There are many types of display screens, including:
- LCD Screens: These rely on liquid crystal technology to display images and colors clearly and are used in most televisions and computers.
- LED Screens: These use diode technology to display images and colors, similar to LCD screens but use LED lighting instead of common backlighting.
- Plasma Screens: These rely on plasma technology to display images and colors and were used in plasma televisions but have become uncommon now.
- OLED Screens: These use organic light-emitting diode (OLED) technology to display images and colors, considered one of the latest display technologies, providing high-quality images and rich colors.
- CRT Screens: These were the most common screens in the past, relying on electromagnetic emission technology to display images and colors. However, they have become outdated and are not widely used currently.
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