Every new day is a new opportunity to launch your business using LED advertising screens. At the beginning of 2024, here is the latest in audio-visual technology. From year to year, updates increase, marketing methods diversify, and advertising display methods evolve. However, display through screens, especially using LED advertising screens, remains the most important due to the benefits it brings to the company in general and the product in particular. In this article, we will cover everything related to LED advertising screens, including selection criteria, price-determining factors, and other important details.
What is the importance of advertising display screens? .
Marketing methods have varied and evolved significantly in recent times, but advertising through display screens remains of great importance, making their use indispensable. Their importance is due to the following:
- Display screens are one of the most important means of marketing and advertising, both in the past and present.
- They help in spreading brand awareness.
- They make your customer feel your constant presence with them on the roads when they see your advertisements on display screens.
- Display screens work to increase the customer base.
- They introduce the passing audience to new products.
- They are easy to use and advertise through.
- They allow control over sizes and dimensions to suit all purposes.
- In large squares with many passersby, large giant screens can be used, making them visible to everyone even from far distances.
- They can display dynamic advertisements (videos), which attract viewers.
- They allow for content modification and color selection as desired.
What are the advantages of using LED screens in commercial advertising? .
There are many advantages to using LED screens in advertising, some related to the screen itself and others to the impact on advertisements.
- The most notable feature of LED screens compared to other screens is that they operate using LED technology, which makes them energy-efficient and economical in electricity consumption.
- The high quality and clarity of LED screens make viewing a great experience.
- LED screens are made from high-quality materials, making them the ideal solution for various weather conditions.
- The professional quality design of LED screens allows them to operate continuously throughout the day for the longest possible time with the same efficiency.
- The content of the screen can be controlled remotely through remote control programs, allowing control over the duration and type of display, as well as the time of operation and shutdown.
- The screens are very quick to respond to changes, making them the ideal choice for broadcasting important events and matches.
- They automatically adjust their brightness levels, with different brightness levels for day and night.
- Using display screens leads to increased profits and sales, doubling them in a short period.
- The screens attract new customers and increase the loyalty of your current customers to the advertised products.
- They help to firmly establish your brand in the minds of your current customers.
What are the types of LED advertising screens? .
There are two main types of LED advertising screens, each with several different categories and models:
Outdoor LED Advertising Screens (External Screens)
These screens are made with high-quality specifications to withstand weather conditions and make ad displays enjoyable, attracting viewers to interact with the ads or at least remember the company’s brand. Various categories of outdoor display screens are available, including models like (P6, P8, P9, P10), where the number next to the letter ‘P’ indicates the distance between the LED lamps on the screen.
Key features:
- Operate in changing weather conditions, even in bad weather like dust, rain, and temperature variations.
- Automatic brightness control.
- Can be mounted on a pole, bridge, or building.
- Available in various types in terms of screen resolution and clarity.
No need to worry about which type is suitable for you; our excellent team at Ideal Solution will assist you by showing different examples of screen resolution and clarity variations so you can see the ad through the eyes of your target audience. The engineering team will help after conducting a study on screen height, viewing distance, and angle, along with many specific measurements that determine screen resolution.
Indoor Advertising Display Screens
Indoor screens bring life to enclosed spaces by engaging customers with dynamic ads displayed in malls, shops, banks, hospitals, schools, and more.
Key features:
Various types are available, considering the screen design with the designated advertising space and the busiest areas within malls and shops, providing greater economic benefits for the company.
LED Advertising Screens as Banner and Poster Alternatives
These screens are the best solutions for displaying products in shops, especially during promotions and discounts, particularly in seasons, in an attractive and modern way that catches the eyes of passersby, unlike traditional screens.
Key features:
Various types are available, considering the screen design with the designated advertising space and the busiest areas within malls and shops, providing greater economic benefits for the company.
Transparent LED Screens
Transparent advertising display screens are a modern technology currently used in malls, glass buildings, and shops. The main feature of this type of screen is that it does not block the view from the inside and displays ads to the outside in a professional and attractive manner.
Creative LED Advertising Screens Designed According to Required Specifications and Standards
Because we care about the smallest details and our customers’ comfort, knowing that each customer has their unique and distinctive taste, we offer creative LED advertising screens designed with specific specifications and required standards to match the establishment’s decor design, providing software support for screen control.
How to operate an LED advertising screen? .
Operating an LED advertising screen does not require special skills; it is extremely easy to use, and training on how to operate it is available upon installation.
LED advertising screens are like other electrical devices that come with a manual explaining how to operate them.
They can be operated using internal memory or by attaching a USB flash drive. They can also be connected directly to a computer via Wi-Fi, or you can control them remotely over the internet from anywhere in the world.
Important tips before buying an LED advertising screen: .
Here are several tips that will influence your decision to buy an LED advertising screen to choose the best solution for you, some of which are related to the company and others to the screen itself:
Tips related to the company:
- Choose a company with a lot of large previous projects and extensive experience in the field of LED advertising screens to ensure you get the best service. You can check this by following the company on its website or social media and looking at the customer reviews section.
- Choose a company that is ahead of others in the field by several steps. This means choosing a company that is aware of all the updates and developments in the field so that you can stay ahead of your competitors and offer your customers an experience they have never had before.
- Ask in advance and research the credibility of the company you will deal with and the impression of customers about it through their experience with it.
- Ensure the quality of after-sales service, which will show you how the company deals with the customer and the product after the deal is done in case of malfunctions. What procedures does the company take to solve this problem?
- Visit the company’s headquarters to get all the information that will benefit you, especially when signing the contract. At Optimal Solution Company, we always study the client’s desires and work to achieve them efficiently and effectively.
Tips related to the LED advertising screen:
- The lifespan of the LED screen should be 100,000 hours of operation, which is achievable with proper use.
- Efficiency in power consumption.
- Screen resolution and clarity from different distances and angles.
- The screen’s ability to withstand weather conditions and its various protection levels.
- Internal screen specifications.
- Screen color contrast ratio and video quality.
- Test the LED advertising screen to know what problems you might face.
- Regular maintenance during and after the warranty period.
- Make sure to get a warranty certificate and product quality certificate.
- The most important point when buying an LED screen is to ask about the pixel resolution of the illuminated screens, as it is responsible for controlling the image resolution and clarity.
Factors that determine the price of an LED advertising screen: .
The prices of LED advertising screens vary based on the specifications of each screen to suit the activity, and the price is determined based on these specifications.
To know the price, you can contact IDEAL SOLUTION, and the engineering department will get in touch with you to understand the type of activity and help in choosing the specifications and determining the price. When you want to install an LED advertising screen, we start by completing several steps that we agree upon together.
Choosing the right location for the screen:
The location of the screen is one of the most important factors in attracting viewers. It depends on the size of the screen, meaning that the size of the screen should match the viewing distance. This, in turn, affects the price. Additionally, the location where the screen is placed determines the price, as mounting the screen on a building or a shopfront differs from placing it on the ground.
Choosing the appropriate size of the LED screens:
The size of the LED advertising screen is a crucial factor that affects the price, either increasing or decreasing it. An LED advertising screen is installed by placing several LED tiles together, and the more tiles, the higher the cost of the screen. The size is determined based on several factors, the most important of which is the distance between the screen and the viewer. The greater this distance, the larger the screen size needed for clear viewing.
Choosing the appropriate category of screens:
There are many categories of LED screens, such as outdoor display screens, with various models like (p6, p8, p9, p10). The greater the distance between the LED screen lamps, the lower the screen resolution and the less clear the image. Therefore, for large-sized screens, using the p6 category will increase the screen price, unlike using the p10 category, which will reduce the price compared to other categories.
However, you don’t need to worry about that, as we have extensive experience in the field that allows us to help you choose a screen suitable for your business activity, regardless of its type and size, whether it’s a small shop, a large shopping mall, or a commercial or industrial institution of various specializations, while also considering your budget.
How to choose the size of an LED advertising screen: .
- Choose a location with a prominent facade that all passersby can see clearly.
- Choose a suitable location in terms of its area and height from the ground.
- Ensure an appropriate distance between the audience and the screen location for clear viewing.
- The same applies to outdoor screens, determining the distance between the screen and the viewer, whether walking or driving.
- If the screen is outdoors and in a high place, you must choose a high pixel resolution.
- Consider the screen’s brightness if the installation location is directly facing the sun.
How to clean an advertising screen? .
Outdoor LED screens do not need cleaning under normal weather conditions but require cleaning during bad weather or adverse weather conditions such as rain, dust, and dirt, especially when located on busy highways. When dirt accumulates on the screen, its brightness gradually decreases over time due to the dirt sticking to it. In this case, it is necessary to clean the screen to restore its brightness. However, some precautions must be taken before cleaning advertising screens.
Precautions before cleaning an advertising screen:
- A soft brush.
- A type of liquid soap that can be mixed with water.
- A clean cloth for drying.
- A washer that works with both water and air pressure, or a water hose if the washer is not available.
How to clean an LED advertising screen:
- Disconnect the power before starting the cleaning process and wait for it to cool down, as the LEDs heat up during operation. It is advisable to wait until the LEDs cool down gradually.
- Prepare the cleaning equipment mentioned above, including a soft brush if the LEDs are of the SMD type, or a rough brush if the LEDs are of the DIP type, a cloth, and screen cleaning solutions.
- Spray and pour water and soap and start cleaning with the brush, being careful not to press hard on the LEDs to avoid damaging them.
- After cleaning the LED screens, rinse the screen well with clean water and then dry it with a dry cloth. Wait a little while before turning the screen back on.
You can repeat this process to ensure the screen is maintained, being careful not to use abrasive tools for cleaning.
The best company for advertising screens in Saudi Arabia: .
Ideal Solution Company is the best company providing advertising screens in Saudi Arabia in terms of supply, installation, operation, and maintenance contracts. It has a distinguished track record that testifies to its leadership in this field throughout the Kingdom and offers full warranty on all its projects and complete technical support to all its clients.
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