If you are looking for an effective way to capture your audience’s attention and increase your sales, advertising display screens are the best tool ever! Whether you own a store, a restaurant, or organize events, display screens offer you a great opportunity to showcase your advertisements prominently and attractively. With advanced technical details, creative content, and distinctive advertising strategies, you can ensure the success of your marketing campaign.
Make display screens a strong partner in your business success. In the following lines, we will learn more in detail about what advertising display screens are, how to benefit from them, and the technologies used in them.
Concept of Advertising Display Screens .
Advertising display screens are those spaces used to broadcast marketing messages through modern technologies to display content in its various forms.
The Importance of Advertising Display Screens in Advertising .
Advertising display screens have great importance in advertising. They are one of the oldest marketing tools used in the past and are still used today. They started as advertising banners and evolved to what we have now with the use of modern technologies. The importance of advertising display screens in advertising is due to the following:
Attracting Attention
Advertising display screens are an effective tool in attracting attention. Innovative designs and creative content can be used to display the service or product in a way that attracts the audience’s attention and excites them to interact with the advertisement.
Spreading Marketing Messages
Advertising display screens work to spread marketing messages. Product information can be displayed in a direct and attractive way, which helps in arousing the audience’s interest and encouraging them to interact with the brand.
Increasing Brand Awareness
When using display screens in crowded public places such as shopping centers, airports, or stations, companies can increase the audience’s awareness of the brand and the products or services offered. Continuous display of advertisements enhances brand recall and recognition among the target audience.
Interacting with the Audience
Modern display screens can include interactive means such as touch or sensors, allowing the audience to interact directly with the advertisements. Interactive games, surveys, or trial offers can be used to attract the audience’s interest and engage them with the displayed content.
Increasing Sales Volume
Effective display screens lead to an increase in sales volume by arousing desire and interest in the displayed products or services. When advertisements are displayed attractively and convincingly, they encourage the audience to purchase and increase acquisition.
Improving User Experience
Display screens can be used to improve the user experience in public places. Useful information such as maps, public transport arrival times, weather conditions, Riyadh city news, and public announcements of interest to the audience can be displayed. This enhances the user experience and provides immediate and useful information.
Types of Advertising Display Screens .
Display screens designed for advertising come in various types with different technologies. Here is an overview of the main types of these screens:
LED Display Screens
This is an innovative technology dedicated to display screens, developed around 2010 and 2011 to keep up with the significant progress in the advertising industry.
LED Technical Details
- The design of this type of screen relies on light-emitting diode (LED) technology to display images.
- This type is characterized by high response speed and wide viewing angles, making it ideal for display in public places.
- These screens are assembled by human engineers, where multiple small diodes are installed to produce colors.
- It can be said that LED screens are a type of LCD screen but with a different backlighting system, which is necessary to provide a more realistic image, especially between the black and colored parts of the screen.
Common Uses
LED advertising display screens are commonly used in:
- The most popular and common in indoor and outdoor advertising.
- Also used in trade shows and sports stadiums.
- Frequently used in meeting rooms.
LCD Advertising Display Screens
LCD screens for advertising are optical devices composed of crystal layers arranged on a thin surface divided into small segments, supported by backlighting. These crystals convert polarized light to display a specific image, symbol, or signal. The screen consists of these small segments through which points of color or light are displayed. By applying an electric field, we can control the direction of light, and thanks to the polarizing filter and backlighting, the image appears clearly and with high quality.
LCD Technical Details
- LCD screens use liquid crystal technology to display images.
- They consist of two layers of glass with liquid crystal between them, and when an electric current is applied, the direction of light changes to display images.
- They feature high image quality and low power consumption.
Common Uses
- Found in televisions, laptops, small display screens, and digital advertising systems.
OLED Advertising Display Screens
OLED (Organic Light Emitting Diodes) is a light-emitting diode (LED) that includes an emissive layer made of a film or layer containing organic compounds, which emit light when an electric current is applied.
OLED Technical Details
- OLED screens rely on organic light-emitting diode technology to produce images.
- Each pixel can emit light independently, resulting in rich colors and high brightness.
- They feature fast response times and wide viewing angles similar to LED screens.
Common Uses
- Used in smartphones, thin televisions, small display devices, and digital advertising systems.
Projector Screens
Projector screens are surfaces or materials specifically designed to display images and movies when using a projector. These screens are used to project images and content onto a large flat surface, allowing a large audience to view them.
Technical Details
- Projector screens rely on projection technology to display images on flat surfaces.
- Various lamps such as lasers or bulbs can be used to produce images.
- They come in a variety of sizes and types, including 3D projectors and small projectors.
Common Uses
- Used in theaters, large halls, conferences, and presentations.
Digital Printing Screens
Digital printing screens are a technology used to create images, texts, and graphics through printing using digital signals. Here are the technical details and uses of digital printing screens:
Technical Details
- Based on digital printing technology, where stored digital data in files is converted into actual printing.
- Digital printing screens typically include printers that use technologies like laser or ink to transfer the image from the computer to paper.
- Known for high accuracy in producing images and texts, allowing for detailed printing.
- Colors, quality, and size can be precisely controlled during printing.
Common Uses
- Widely used in the advertising industry to produce attractive and effective posters and banners.
- Used for printing product packaging and labels, providing important information to consumers.
- Used in fine arts and creative industries to create artistic and creative works.
- Can be used to produce custom interior designs on walls and furniture.
- Used in industries like textiles, ceramics, and custom packaging to print patterns and designs on products.
- Allows for printing personal photos, cards, stickers, and custom gifts.
Uses of Advertising Display Screens .
Advertising display screens are used in many commercial and service activities such as stores, hospitals, restaurants, and more due to their effective impact on the audience when delivering marketing messages. Below are some important aspects of using advertising display screens in some key places:
Advertising Display Screens in Stores and Malls
Stores and malls cannot ignore the importance of using advertising display screens, through which the audience learns about commercial offers on products, contributing to increased sales and improved user experience.
- Increasing Sales: Display screens in stores and malls are used to show current offers and discounts, encouraging customers to make purchases.
- Improving User Experience: These screens can be used to provide information about products and guide customers within the store.
Advertising Display Screens in Restaurants and Cafes
As previously mentioned, the importance of using advertising display screens in malls and stores can also be applied to restaurants and cafes as follows:
- Menu Display: Display screens in restaurants and cafes help in visually and attractively presenting menus and items.
- Promotional Advertisements: These screens can be used to show special offers and promote food and beverages.
Display Screens in Hospitals and Clinics
One of the most important uses of display screens in hospitals is to provide information and guide patients.
- Displaying Medical Information: Display screens in hospitals and clinics contribute to showing health information and guidance for patients, including hygiene instructions, as seen during the COVID-19 pandemic.
- Guiding Patients: Display screens in hospitals are used to direct patients to hospital departments, such as the emergency department, appropriate clinic, or pharmacy.
Display Screens in Exhibitions and Events
When you arrive at a trade show or attend some events, what do you see upon arrival? Certainly, you see display screens everywhere, with companies competing for advertising space to showcase their products or services and deliver messages to the audience, helping to organize the exhibition. This is especially true for advertising spaces used in the Boulevard.
- Displaying Information: Display screens in exhibitions and events are used to show information about exhibits and ongoing activities.
- Guiding Visitors: They can be used to direct visitors to specific sections and booths within the exhibition or event or guide them to a particular event.
Designing and Planning Advertising Display Screens .
Designing and planning advertising display screens is an important process that requires considering many factors. Here are the key points, which, when planned and given the necessary attention, will help launch successful, effective, and impactful advertising campaigns:
- Ideal Screen Size: The size depends on the available space and the distance between the audience and the screen. The size should be appropriate to ensure clear visibility of images without losing details.
- Choosing the Ideal Location: The location should be visible to the target audience. You need to study traffic flow and optimal viewing angles.
- Resolution and Image Quality: Choose high-resolution screens to display high-quality images and content. Ensure support for various image formats.
- Programming and Displayed Content: Plan for effective and attractive content programming and scheduling. You can include various advertisements and interactive content to attract attention.
- Advertising Strategies: Decide whether to display static or dynamic ads and how to interact with the audience. You can also offer discounts or special offers to increase appeal.
- Timing Schedule: Decide how to time the display of ads appropriately based on the audience and context. Create a schedule that allows you to determine when your content appears.
- Cost and Budget: Determine the budget needed to design and operate advertising screens successfully. Estimate potential costs for content and regular maintenance.
- Control and Maintenance: Provide a system for controlling screens and changing content remotely with ease. Perform regular maintenance to ensure the screens operate efficiently and continuously without interruption.
FAQs .
The specifications of a display screen depend on the intended use and the technology used. Among the main specifications are:
- Size: The size of the screen determines its ability to display content clearly and appropriately for the space and target audience.
- Resolution: Indicates the amount of detail that can be displayed on the screen. Resolution is measured in pixels (e.g., 1080p or 4K) and affects image quality.
- Aspect Ratio: Determines how the image is displayed and is measured by the aspect ratio (e.g., 16:9 or 4:3).
- Technology: Includes technologies such as LED, LCD, OLED, etc. Each technology has its advantages and disadvantages.
- Brightness: Refers to the amount of light produced by the screen. High brightness can be important in brightly lit environments.
- Contrast: Represents the difference between dark and light colors on the screen. Good contrast contributes to image clarity.
- Response Time: Indicates how quickly the screen changes the image, which is important in gaming and sports applications.
- Viewing Angles: Determines the audience’s ability to see the image from different angles. Screens with wide viewing angles are useful in large environments.
- Ports and Connectivity: The screen should include interface ports such as HDMI and VGA for connecting to multiple devices.
This question has been answered earlier in this article, but the types can be summarized as follows:
- LED Display Screens: Use light-emitting diode technology and are characterized by brightness and energy efficiency.
- LCD Screens: Use liquid crystal technology and are characterized by lower cost and good resolution.
- OLED Screens: Use organic light-emitting diode technology and are characterized by vibrant colors and wide viewing angles.
- Projector Screens: Used to display images on flat surfaces using a projector.
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