What does it mean to use a small advertising display screen in promotion and advertising? And how can it be done? Using small display screens for advertising is of great importance in Saudi Arabia, as it can help business owners and companies achieve their marketing goals in an effective and attractive way for consumers.
Concept of Small Advertising Display Screen .
A small advertising display screen is a small screen used to display commercial advertisements or general information in public places, such as stations, malls, hotels, and stores. These screens come in different sizes and can use various technologies to display advertisements, such as animations, images, and videos. These screens are considered an effective alternative to traditional signs, as the screen content can be easily and quickly updated at a lower cost. They also provide the ability to target a specific audience and update advertisements periodically, increasing the effectiveness of advertising campaigns.
Importance of Using Small Display Screens for Advertising in Saudi Arabia .
There is always a need to use small display screens for advertising due to their great importance and wide impact in supporting companies and commercial, industrial, and service establishments in achieving their goals. This importance is represented in:
- The ability to display advertisements in an innovative and attractive way for consumers.
- Using small display screens for advertising provides many advantages for business owners and companies that want to advertise their products and services, as they can reach a larger audience and achieve a higher rate of brand awareness.
- Small advertising display screens are an effective promotional tool for activities and events held in Saudi Arabia, such as conferences, exhibitions, weddings, and special occasions, where they can be used to display video clips and images of the event, attracting the attention of attendees.
- Using small display screens for advertising helps reduce the costs associated with TV and print advertisements, as a large area can be covered at a lower cost, thus achieving a better return on investment.
Analysis of the Small Display Screen Market in Advertising in Saudi Arabia .
The market for small display screens in advertising in Saudi Arabia has witnessed significant growth in recent years, especially with the increasing use of modern technologies in advertising and marketing. This represents an exciting opportunity for companies looking to promote their products and services, thanks to the continuous growth in this market and the availability of modern technologies that facilitate the use of this type of screen in advertising.
Some reports indicate that the size of the digital advertising market in Saudi Arabia exceeded 3 billion US dollars in 2020, and growth is expected to continue in the coming years. The market for small display screens in advertising is part of the rapidly growing digital advertising market in Saudi Arabia.
Growth of the Saudi Economy and Its Impact on Advertising
All companies and entrepreneurs want to gain more market share and aim to achieve more brand exposure. When economic growth is achieved and new markets are entered, marketing plans are required, which largely rely on advertising and promotion according to the stage the activity is going through, whether it is awareness campaigns about commercial activities, brand introduction, decision-making stage for purchase, or service request. In all the aforementioned stages, the use of advertisements increases, and thus it can be said that economic growth and advertising are two sides of the same coin.
Increase in Advertising Spending in Saudi Arabia
The improvement of the Saudi economy and the increase in advertising spending in the Kingdom are major factors affecting the growth of the small display screen market in advertising. For example, increased advertising spending can increase the demand for digital advertisements, thus increasing the use of small display screens in advertising.
Benefits of Using Small Display Screens in Advertising .
The benefits of using small display screens in advertising are numerous. For example, we can highlight some of the expected benefits from their use.
Reaching Consumers and High Effectiveness
Small display screens are used in advertising to reach consumers effectively and have a significant impact on the target audience, especially when placed in areas frequented by the target audience. They help attract the attention of many people in a short time and place advertisements where many people can see them.
Small display screens can also be used to disseminate various content such as images, videos, text messages, directional instructions, phone numbers, email addresses, and more. This encourages the audience to interact with the advertiser and increases the chance of responding to the advertisement. Thus, small display screens allow for greater interaction with the target audience.
Cost Savings Compared to Other Media
When comparing the different available advertising media, we find that they vary in cost, with some being high-cost and others low-cost. Small display screens in advertising are considered an economical option compared to other advertising media such as television, radio, newspapers, and magazines. They require lower production and operation costs and can be more easily located for many advertisers.
Ability to Interact and Motivate the Target Audience
Small display screens can be used temporarily in various circumstances such as special events, trade shows, and public places. Using attractive and attention-grabbing content makes audience interaction a given and can direct them to take specific actions that serve the institution’s goals. This provides additional opportunities to promote businesses and increase revenue. The latest technology display screens can be customized according to the space used by the Optimal Solution Company, whether they are outdoor or indoor screens.
Applications of Using Small Display Screens in Saudi Arabia .
The applications of using small display screens are numerous, and they are widely used in Saudi Arabia because they can display information easily and clearly anywhere. Here are some common applications of small display screens in Saudi Arabia:
Use in Shopping Malls and Retail Stores
Small display screens are used in shopping malls in many areas within the mall in general and within stores in particular. They can be used in the following places:
- Inside Stores: Small display screens can be used inside retail stores to display product advertisements, services, and promotional offers.
- In Public Areas: Small screens can be used in public areas within the mall, such as corridors and escalators, to display advertisements and promotional messages. They can also display instructional and explanatory videos to guide the audience to a specific place or convey other messages.
- In Entertainment Halls: Small display screens can be used to show promotional videos for movies, entertainment shows, and various events.
- In Restaurants and Cafes: Small screens can be used to display menus, prices, and the latest promotional offers.
- In Waiting Areas: Small display screens can be used in waiting areas within the mall, such as parking lots and elevators, to display advertisements and promotional messages.
Stores, institutions, and companies can advertise their products and services in an attractive and innovative way, achieving increased sales by attracting the attention and interest of visitors through the use of one or more small advertising display screens to promote multiple products simultaneously, using small wall-mounted display screens to save space.
Use in Public Places and Special Events
Using small display screens for advertising in public places and special events can be an effective way to communicate with the audience. This is because information, advertisements, news, and social media posts can be displayed prominently and attractively, helping to attract the attention of attendees and convey the message more effectively.
Important information for visitors, such as site maps, special offers, weather reports, and breaking news, can also be displayed.
In special events such as parties, conferences, exhibitions, and weddings, screens can be used to display photos, videos, presentations, and more, helping to create a lively and exciting atmosphere for attendees.
Use in Public Transportation and Airports
Small display screens can be used in public transportation and airports to enhance the travel experience. For example, screens can be used to provide information about flight schedules, departure times, and expected arrival times.
Additionally, display screens can improve the travel experience by adding features to airport facilities. For example, displaying directional videos, baggage handling instructions, and cleaning airports faster and more efficiently through a small indoor advertising display screen.
Challenges of Using Small Display Screens in Saudi Arabia .
Users and sellers of small display screens face some external and internal challenges when dealing with small display screens, such as:
Competition from Other Advertising Media and Changing Consumer Trends
There are many tools used in advertising, and various advertising media play a significant role in marketing. This is one of the challenges facing screen marketers. However, to achieve the best benefit from marketing tools, they should be integrated to achieve better results, with some comparisons made between these tools in terms of achieving the desired goal. Additionally, a comparison of the cost of these tools should be conducted. Users of display screens know that they are the most interactive and cost-effective tools in the long run, but others who do not use screens may not have enough knowledge about the importance of this tool. Here lies the challenge in changing consumer trends and increasing awareness of using small display screens. However, using small display screens in advertising remains the most cost-effective and efficient way to promote and advertise brands and products, as well as in instructional aspects.
Technical Challenges
One of the main challenges facing advertising screens is technical challenges. For example, screens must be able to display high-quality images and videos with high resolution, and they must be able to handle different internet connection speeds for users. Additionally, screens must be compatible with various types of devices used to display advertisements, such as smartphones, tablets, and desktop computers. Content management software must also be developed to manage and display advertisements effectively on screens.
Successful Case Study: Using Small Display Screens in Saudi Arabia .
One company was struggling with its marketing operations and spending large amounts of money on advertising campaigns that did not bring the expected return. After many failed attempts, the company decided to work with a company specializing in manufacturing smart advertising screens.
The company began using new smart advertising screens in its advertising campaigns, and the results were astonishing. Profits increased in the first period by more than 100% compared to previous periods.
Over time, the company’s reputation improved in the local and international markets. Customers praised the quality of the advertisements displayed on the screens and noted that they attracted users’ attention significantly.
The company was hosted at several trade shows and talked about how to use smart screens in advertising campaigns. This talk was very attractive, and the company received many offers and requests from other companies.
Later, the company developed its programs and improved its marketing strategy to achieve greater results by improving the quality of advertisements and ensuring they reached the target audience.
Everyone saw how this company transformed from a small, unknown company to a reputable name trusted by customers and dealt with by many. The company achieved great success through the use of smart advertising screens and earned great respect in the marketing industry.
Recommendations for Companies When Using Small Advertising Display Screens .
Some recommendations that companies should consider when using small advertising display screens:
- Avoid Sending Mismatched Advertising Messages to the Target Audience: Small ads do not provide enough space to customize the message, so it is essential that the message is simple and consistent.
- Choose an Appropriate Display Location: For example, small ads should be displayed in high-traffic areas such as busy roads, stations, and shopping malls to attract the attention of a larger audience.
- Pay Attention to Image and Display Quality: Ensure that ads appear clear and attractive by obtaining high-quality screens and ensuring the quality of the design and content displayed.
- Avoid Including Too Much Text in Ads: Stick to one important text that highlights the main advantages of the product or service.
- Think Creatively in Design and Display Methods: Use appropriate colors and vary the displays and images.
- Continuously Measure the Effectiveness of Ads: Track how well ads attract attention and interaction, and monitor the return on investment (ROI) to improve ads in the future.
- Choose a Reliable Company Specializing in Providing Smart Screens and Appropriate Technical Support Services: This ensures the highest quality and best results. Ideal Solution is the best for this job. For more information, contact us through the website, and our specialized team will answer all your inquiries.
Conclusion .
Small display screens are one of the most important advertising tools that should be used in advertising campaigns and are suitable for use in many public and private places. They can display all types of different content such as text, videos, and images. You should choose a small advertising display screen with high display quality and select a reputable company when purchasing the screen.
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